Thanks to RacattackForce for designing the second of our two alternating logos!

Please forgive the noises you hear in the background, such as birds and vacuum cleaners. Hope they don’t detract from the post itself. Enjoy. -RWM

PART ONE: INTRODUCTION

PART TWO: BLACK FRIDAY

If, for some reason, you haven’t yet, watch the music video for Friday:

PART THREE: A READING: DIRT NOT INCLUDED

Excerpted from From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina. ©1970, renewed 1998 by Jerry Della Femina and Charles Sopkin. No ownership intended or implied. Published by Simon and Schuster, New York.

PART FOUR: THE BURNING QUESTION: BEAR V. SHARK AND CLOSING

TO PROVE HIS POINT ABOUT HOW THE SONG IS IMPOSSIBLE TO SING WITHOUT SOUNDING LIKE A ROBOT (OR MAYBE JUST TO EMBARRASS HIMSELF), R.W. MEAD SINGS A VERSION OF FRIDAY A CAPELLA THAT MAY OR MAY NOT BE CONSIDERED “SWINGIN'”

Friday was written by Clarence Jay and Patrice Wilson for Ark Music Factory

BONUS STARBUCKS OUTTAKE: UM, THE BEAR